[Cadevil]

Maybe disappointment is the wrong word, but I even found the email announcement a bit lacking compared to previous album announcements. They've always given some depth or context, and this one was just a date and pre-order link...a bit cold really.

I'm not sure who is handling the marketing/PR right now but it's just a bit weird. Had to poke around on the shop website to get a proper description that would add to the excitement (see below). If this was written already, why not include it in the announcement? It all just lands really flat, for a band that has never been that way. In the past, these announcements always have been about sharing R & K's excitement about what they've created...not feeling it here...yet.

From the LP description:
Welcome to Strawberry Hotel.

Here, gleaming tensile techno forms clean, straight lines while scratchy acoustic guitars scuff up edges to produce ghostly audio. Poetry is snatched from the overhead, removed from the overheard; words borrowed from the ether are spun into dizzying new shapes, sometimes reappearing in new settings, twisted back to front, side to side. Each track a very different room - some soundtracked by little more than metronomic kick drum and robotic voice, others deep in layer upon layer of melody and euphoric noise - and each room unmistakably, uniquely Underworld. The only advice from Underworld?s Rick Smith and Karl Hyde upon entering: ?Please don?t shuffle.?