Yeah, I'm a bit appalled and wonder if UW actually judged this contest themselves? I think I watched about half of the submissions, and there were many that were far superior to this one.
Here's the winner:
http://genero.tv/watch-video/38985
I noticed that they've removed all the Finalist and Winner tags from the videos. Maybe they didn't want to reveal it before it's announce on UW's Facebook? Or maybe they've had a change of heart?